Wake, Bake & Brunch: Nieuwmarkt
A traditional Nieuwmarkt smoke followed by brunch at Lagom. Start late enough to be civilised, early enough to still call it breakfast.
Before you go
- Allow around 40 minutes at Jolly Joker, a short walk, then around an hour for brunch.
About this route
A late-morning plan for people who think brunch is better after a smoke.\n\nStart at Jolly Joker in the late morning, when Nieuwmarkt is awake but the day still feels unhurried. It's smaller and more traditional than the big lounge-style coffeeshops, which is part of why it works here: this is a proper morning smoke rather than somewhere you need to lose half the day.\n\nAfter your coffeeshop stop, head across to Lagom for brunch. The walk is short enough that you stay in the same rhythm, and the timing lands right in that sweet spot between breakfast and lunch where nobody needs to justify ordering either.\n\nThis route is intentionally simple. Smoke, walk, brunch. No filler stop, no forced sightseeing, no pretending every good morning needs five pins on a map.
The stops
1Smoke~40 min hereJolly JokerOpen nowNieuwmarkt
Jolly Joker is the kind of coffeeshop that suits a morning stop because it does not need to become the whole event. It's compact, traditional and right on Nieuwmarkt, with enough character to feel distinctly Amsterdam without turning the visit into a production. Aim for late morning. Smoke, take your time, then leave before the morning quietly becomes the afternoon.
Navigate here- 2Eat~60 min hereLagom
ClosedNieuwmarkt
Lagom is the payoff. By the time you get there, you've had the smoke, walked a little and developed exactly the level of appetite this route was designed around. Sit down properly and let brunch be the main food stop. There is no reason to bolt another café or snack onto the route just because the map has space for one.
Navigate here