The Bulldog The First

The original Bulldog address on Oudezijds Voorburgwal, rooted in the brand's 1975 beginnings and still its most history-heavy Amsterdam stop.

The First is where The Bulldog story begins. Henk de Vries opened the original location on Oudezijds Voorburgwal in 1975, building it around the idea of a relaxed living room rather than a hard-edged street scene.

The history is everywhere once you are inside. The room is packed with old photographs, messages and visual references to the decades when Amsterdam's coffeeshop culture was still taking shape. That gives The First a museum-like layer without turning it into a museum; it is still a working coffeeshop in the middle of De Wallen.

This is the Bulldog location to choose when the history matters most. It is also one of the busiest and most recognisable addresses in the family, so expect a very central Amsterdam atmosphere rather than something low-key or local.